Steggles diversifies snack range

Steggles have launched new snack lines to revitalize the frozen, value-added poultry category. With the introduction of Pizza Slices, Turkey Bites, and Chicken Strips – continuing on from the highly successful Dinosnacks and Fairysnacks launch - Steggles is set to add to its growing market share in this space.

Pizza Slices feature a light, crunchy golden base topped with 100% breast meat, melting cheese, a special blend of tasty herbs and are formed into appealing pizza slices. Quick and easy to serve, available in Italian Supreme and BBQ flavours, Steggles Pizza Slices mark a unique offering in this category.

Steggles have also launched turkey into the frozen snacks and fingerfood market with Turkey Bites. Made from selected natural whole turkey cuts, finely chopped, with a light cranberry seasoning and formed into a fingerfood size bite, Steggles have utilised their expertise in frozen foods to introduce convenience and increase the appeal of what is traditionally viewed as a main meal, seasonal meat.

The time poor and health conscious consumer is also catered for with Steggles Chicken Strips. Designed for quick cooking in the microwave, Chicken Breast Strips are made from 100% chicken breast meat, are 97% fat-free and are available in Thai Herb and Honey Mustard flavours.

Steggles have a renewed focus on product development and will be launching a series of innovative lines throughout 2007.

For further product information visit www.steggles.com.au

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High res images available upon request

Media enquiries:
Simone Prideaux
Public Relations
Bartter Enterprises
02 8870 0038 / 0401 704 727
Simone.Prideaux@bartter.com.au